DEFINITIVE GUIDE TO BECOMING A DIGITAL MARKETER AS A BEGINNER IN 2018/2019
About 60% of the world’s population are online so it is not surprising why businesses today want to have an online presence. This online presence enables the businesses to reach potential customers and makes sales of different goods and services.
Taking a business online requires some skills and that is where a digital marketer comes in. If you have chosen to become a digital marketer, I must tell you: That is a good choice but you have to know what is involve lest you give up on the way.
WHO IS A DIGITAL MARKETER?
According to dtechi, a digital marketer is a person whose work is to manage a company’s or business’s online image in a way that leads to sales and engagements. A digital marketer tries to ensure that there is more business for it clients.
Most digital marketers are freelance so you may consider offering a freelance digital marketer role. Let’s look at the advantages and disadvantages of being a freelance digital marketer.
1) Distance is not a problem – you can get clients anywhere in the world no matter where you live.
2) You are your own boss and design your schedule any how you want it.
3) You don’t have to commute to any office so it saves money.
4) You are at liberty to choose your clients and what you want to work on at a time.
1) Distractions – it could come from family members, bed, tv e.t.c
2) Salary is not fixed sometimes it depends on the output.
3) No benefits from the company – benefit like insurance given by the company to its employees.
4) You do everything on your own unless you decide to hire which will take money from you.
LET’S GO INTO THE DETAILS OF WHAT IS EXPECTED FROM A DIGITAL MARKETER:
A digital marketer should be a person that is fast in learning new stuffs because as time passes new stuffs come up and you have to stay updated to remain relevant. He/She has to be able to come up a new digital marketing strategy if there is need for it, update clients on the latest developments, write engaging blog posts, set up KPI( Key Performance Indicator), design infographics, create PDFs,ebooks,presentation, design websites, run ad campaigns on Facebook or Google, good with SEO, hold webinars, good with email marketing, familiar with analytics and many more.
You must be thinking how a person can possibly do all these, well, you are not expected to be proficient in all but a digital marketer should have a good knowledge of all and choose an area to develop and become very good at it. Do not make the mistake of trying to be a Jack, who tried out on all trade but ended up becoming a master of none.
FINDING JOBS AS A DIGITAL MARKETER:
Before going for job hunt make sure you’ve tried your hands on what you think you know – you can even create a fake page and try different ad formats just to be familiar with things. There is no form of learning that beats experience so get more experience, be involve in groups with like minds even offer free services. All of these will make you familiar and ready to go professional.
If you choose to work as a freelance digital marketer there are so many platforms you can get jobs, sites like
You can use Google to see more platforms you can get jobs as a freelance digital marketer. Before applying for a job make sure to create a presentable profile that describes the services you offer, a good profile picture and a personalized message.
THE BENEFIT OF BECOMING A DIGITAL MARKETER AND HOW YOU CAN MAKE MONEY FROM IT
Picture credit digitalmarketingskill
There are numerous benefits in becoming a digital marketer even more so when you working as a freelance digital marketer. Of course, no other benefits rivals with the benefit of making money but yet it comes with a whole lot of benefits compared to other means of making money.
LET’S SEE SOME OF THE BENEFITS:
1) WORK FROM ANYWHERE:
As a digital marketer distance is not a barrier; you can connect with clients from any part of the world no matter where you live. You have to put yourself out there where clients go seeking for services. Doing a lot of free stuffs and contributing to discussions like in Facebook groups can easily connect you to clients.
2) EASY ACCESS TO DATA:
There is so much data available to the digital marketer and there are very easy to access. This makes the job of a digital marketer easy. The data available makes it possible to know what you are doing right and areas that need improvements.
3) PART-TIME JOB (FLEXIBLE):
A freelance digital marketer can choose to work part time while also engaging in other activities. All he/she has to do is schedule his/her activies and follow as planned. The good thing here also is that, most things are left for the digital marketers to decide when it is best to implement.
4) HIGH IN DEMAND:
As more companies are likely to take their online presence serious demand for digital marketers will increase. Mckinley Marketers Partners from a study conducted in 2017 showed a high demand for digital marketers. The present and the future is good for digital marketers so if you want to start a career in digital marketing just start right away.
5) NO DEGREE NEEDED:
You don’t need to go through school to get a degree in digital marketing before you can have a successful career. All you need is to set goals and try to meet targets – be ready to learn new things. But if you think a degree will help you attain your goals or you do not know where to start from then you can go ahead and enroll in any online digital marketing class.
6) AVAILABILITY OF OPTIONS:
Digital marketing has so many areas like graphics design, website design, SEO, content creation, site analytics and many more. This leaves a digital marketer with so many options to choose from making it easy to go for what you are good at.
If you are considering starting a career in digital marketing waste no time, start right away it is one of the best career opportunities available online. It is likely to get better as more businesses are considering taking their businesses online and even the ones online will want to get more engagements.
How to Earn Money From Digital Marketing?
There are certain number of ways by which one can earn money through digital marketing such as:
- Affiliate marketing
- Content marketing
- Social media marketing
- Website designing
This type of digital marketing is based on the weight of one’s recommendations. Unlike other digital marketing ways, if you recommend a product to your friend and then he /she uses the link given by you to purchase the product then you would gain a commission out of that sale. This is called affiliate marketing. It is also called referral marketing.
In affiliate marketing, you can put a tie up with a company your referral link and this how to earn money by digital marketing to sell its goods through your referral link and earn commission for every product sold via your link.
Blogging is nothing but a personal opinion of the writer on any topic. There are a lot of blog sites which offer free hosting of opinions and it has the readability of millions of readers. If you are a creative writer then it is a rewarding job to write an appealing blog about the product and at the same time, online money making with digital marketing is achieved. But the basic requirement of the blog is that it should be always in current trend and optimize your blog for seo. You could also link Google Adsense and monetize your blog by hosting ads. For and each and every ad you hoist on your blog you will able to generate more income. In the blog, before you can attract reader with steady and genuine content, offer a freebie in exchange for their email address, build their trust and then advertise a product on your blog which will really be useful to the reader and earn a commission if the readers use your blog as a link to purchase the product.
Content Marketing is termed as creating and publishing free content online with an intent to advertise a certain product or service. It is a bridge of information between the consumer and the seller. Content marketing is used in search engine searches.
If you have a strong suit in writing then this is one of the ways on how to earn money by digital marketing. When writing a content, you should be able to understand the dynamics of the product thoroughly and the content should be presented in a manner that a layman can understand and buy the product.
Website design is a planning, structuring and creating and updating of the websites. It means the designer has to choose the correct specifics like an inviting layout, a splash of colors, the images used in them, creating a user-friendly interface for optimum navigation and presenting the website in a clutter freeway.
The designer should also keep in mind that the website has to be updated regularly to keep up with market trends. In this way of digital marketing, one can learn how to earn money by digital marketing from the comfort of home by designing websites according to the client’s needs or restructure an existing website by giving it a makeover.
SOCIAL MEDIA MARKETING:
Nowadays a huge demographic use their free time to dabble in social media and chatting to like minded people. Most of the social media networks have their own data analytics tools which assist in building and advertising marketing campaigns in social media. As the there is a constant streaming of discussions and opinions in the social media there would be almost an immediate notice product and it would also be shared on other platforms leading to awareness about the product.
But this process is a little slow to catch up on, it is more of nurturing type of marketing. Social media marketing has a lot of unexplored potentials and a wide demographic to be explored. You could post a marketing campaign on your social media account and earn money for the number of campaigns posted in your account and a number of views you get from your friends and the success rate of your campaign will ensure you a profitable online money making with digital marketing.