Let me start by saying Talent Management is not a Job, IT IS A CALLING. Maybe Promotions is a job, but i repeat, Talent Management is not a job. My name is Olayinka Babawale Applause, I was Olamide Baddo’s PR for a bit before he blessed me with Lil Kesh just when he had just recorded Shoki. I will start by showing appreciation to every Blogger, Social Media PR, Dj, Alaba DJ, Alaba Marketer, Satellite and Local Tv stations, just everyone who was around at any point in time during the period of my 11 years stay in the industry.
Yes 11 years, i am sure you wondering why i quit. Smart people know when to move on.
Over time i have seen artiste rise and fall and rise again to fall again. I have seen artistes grow from baby to Giant, at least i created one ‘Lil Kesh’ myself before he thought i was no longer of use to him. He already became a star, i guess his career can tell the story now.